English Browne India Limited Joint Ventures with EZ Mall Online Limited for a revolutionary entry into Hygiene FMCG Industry

Both Giants come with a Strategic Partnership move which will enable the significant boost and upraise the standards in Hygiene Market.

New Delhi (India), February 26:  English Browne India Limited, a leading player in the consumer goods industry, has announced a significant joint venture with EZ Mall Online Limited, marking a strategic move in the fast-paced world of e-commerce and D2C.

This collaboration brings together the expertise of two industry giants to revolutionize the consumer goods market. English Browne and EZ Mall are proud to introduce four new brands in the fast-moving hygiene consumer category with equal stake holding in brands. These brands are poised to set a new standard in hygiene and wellness, promising consumers the next level of cleanliness and safety.

With a focus on innovation and quality, these new brands aim to address the evolving needs of consumers in today’s dynamic market landscape. Leveraging EZ Mall’s robust online platform and English Browne’s legacy of excellence, the joint venture is committed to delivering unparalleled value to customers across India.

Harshdeep Singh, President of English Browne India Limited, expressed his enthusiasm about the collaboration, stating, “This partnership marks a significant milestone for both companies. By combining our strengths, we are well-positioned to make a meaningful impact in the consumer goods industry, particularly in the hygiene segment.”

Mr. Vishal Shrivastava Business Head of EZ Mall Online Limited, added, “We are excited to join forces with English Browne to bring innovative products to the market. Through this collaboration, we aim to offer consumers a diverse range of high-quality hygiene solutions conveniently accessible through our online platform.”

English Browne and EZ Mall have set ambitious targets for the upcoming year, aiming for a combined business turnover of INR 200 crores. With a strong commitment to excellence and customer satisfaction, the joint venture is poised to achieve remarkable success in the burgeoning e-commerce landscape.



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