Lifestyle

AAO NXT to Celebrate Odisha’s Cultural Legacy at Asia’s Largest Trade Fair, Baliyatra 2024

Pradeep Khanna
AAO NXT, Odisha’s pioneering OTT platform, is thrilled to announce its extensive participation in the historic Baliyatra 2024, Asia’s largest open-air trade fair held annually in Cuttack. From November 15-24, 2024, AAO NXT will engage audiences with an immersive experience that pays homage to Odisha’s rich cultural heritage through exclusive content, live performances, and artist showcases at a sprawling 1000 sq. ft. branded stall. This milestone event is a perfect opportunity for AAO NXT to connect with Odia audiences while fostering the state’s heritage and artistry on a large, interactive platform.

Baliyatra, a vibrant socio-cultural event, celebrates Odisha’s ancient maritime history and marks the end of Kartik month when mariners traditionally set sail for distant lands. The festival draws millions of visitors each year; in 2023 alone, it attracted over 8.6 million attendees, generated more than ₹200 crore in revenue, and featured over 2,000 stalls. With an even larger turnout anticipated this year, AAO NXT’s participation highlights the brand’s commitment to bringing Odisha’s stories and culture to the forefront of digital entertainment.

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Actor Sandeep Mishra addressing the audience at Baliyatra during the Official Poster release of Ghamaghot

AAO NXT’s Baliyatra Engagement Highlights:

  • Daily Live Performances: From 7 PM to 10:30 PM, visitors can enjoy live performances by artists and musicians associated with AAO NXT and AAO Music. These events will showcase Odia music, dance, and drama, providing an engaging experience for audiences of all ages.
  • Exclusive Poster & Music Launch of GHAMAGHOT: On November 17, AAO NXT hosted a special poster and music launch for the highly anticipated Odia film GHAMAGHOT, with cast members, the director, and crew in attendance. The event provided a close-up experience with the talent behind AAO NXT’s original productions.

Connecting Odisha’s Culture to the Global Stage

At the heart of AAO NXT’s mission is a dedication to preserving and promoting Odisha’s cultural legacy. Through strategic digital storytelling, AAO NXT has created a platform that brings Odia stories, music, and film to life. This initiative at Baliyatra emphasises not only the brand’s unique offerings but also its role in advancing Odisha’s artistic identity.

“Baliyatra is more than a trade fair—it is a celebration of our collective history, creativity, and cultural pride. AAO NXT’s presence here reflects our commitment to showcasing Odisha’s artistic depth. By integrating traditional Odia stories with modern digital entertainment, we’re able to create a bridge that connects audiences locally and globally,” said Kaushik Das, CEO of AAO NXT. “Our platform is not just about entertainment; it’s about reviving and preserving Odia’s heritage for future generations. With award-winning content like Daman and blockbuster Malyagiri, we aim to provide a space where our culture thrives and inspires. This event is a chance to engage deeply with the people of Odisha and celebrate their stories in the very land where they originated.”

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Actor Sanoj Kumar and Rajesh Sahoo at the official poster launch event

Celebrating Regional Artistry Through Innovation  

The collaboration with Baliyatra reinforces AAO NXT’s goal of elevating regional content on a national and international level. Over ten days, AAO NXT will deliver a comprehensive showcase of Odia culture, ranging from classical music to contemporary storytelling. By utilising the Baliyatra platform, AAO NXT hopes to inspire the next generation of content creators, artists, and entertainers within Odisha, instilling pride in local heritage.

About AAO NXT

Founded by Kaushik Das, AAO NXT is Eastern India’s first independent OTT platform, bringing high-quality, diverse content from Odia creators to a global audience. With a content library that spans feature films, web series, documentaries, and music, AAO NXT offers an immersive experience that preserves Odia language and culture for audiences around the world. From engaging narratives to state-of-the-art streaming technology, AAO NXT remains committed to redefining regional entertainment and establishing a vibrant digital space for Eastern India’s stories.

To witness the future of Odia entertainment, visit AAO NXT’s stall at Baliyatra 2024, where every performance and interaction showcases a facet of Odisha’s rich legacy.

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